The new FUJIFILM GFX 50R rangefinderstyle medium format mirrorless digital camera features a large 51.4MP G Format CMOS image sensor and XProcessor Pro image processing engine. It comes equipped with a 0.77×3.69M-dot organic “OLED” electronic viewfinder for accurate focusing and framing images. Supporting FUJIFILM renowned Film Simulation modes, the camera allows photographers to opt for the tonality of photographic films such as Velvia, PROVIA and ACROS. The micro lenses on the sensor have been designed to optimize light gathering performance and image resolution. With a robust magnesium alloy body, the weather- and dust-resistant GFX 50R is capable of operating in temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius. It’s equipped with a Focus Lever to allow quick focal point adjustment and eliminates selector buttons to provide extra space for comfortably holding the camera. The camera weighs 775g with builtin EVF. The first model in the GFX system to feature Bluetooth® low energy wireless communication, the camera can be paired with a smartphone or tablet for easy transfer of pictures via the free FUJIFILM Camera Remote application. To enhance operability for professional photographers, the GFX system is compatible with a variety of software, including “Capture One Pro (FUJIFILM).” For further details, including availability and pricing, please visit or follow on Twitter or Facebook.